AMC Networks Launches Ad-Supported Version of Its AMC+ Streaming Service
October 1, 2023
AMC Networks has begun the rollout of an ad-supported version of its branded AMC+ streaming service, with initial availability on its direct-to-consumer platform and apps, expanding to third-party platforms and channels providers in the coming weeks.
Priced at $4.99 per month, the ad-supported version includes a light ad load of less than five minutes per hour and all of the same series and film titles that are offered on the ad-free version. Ad-free plans will remain available at the current pricing of $8.99 per month. Ad-free viewers also have the option to save more than 20% over standard monthly rates by purchasing an annual subscription for $83.88.
“This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported,” Kim Kelleher, chief commercial officer of AMC Networks, said in a statement.
Kelleher said combining the media company’s linear networks, growing its presence on CTV and FAST platforms, enables advertisers the ability to better connect with consumers.
“We are also able to offer marketers new and innovative ways to reach consumers, like interactive and shoppable ads, more flexibility in product integrations, whole genre takeovers and other tech-enabled enhancements that weren’t possible before,” the executive said in a statement.
Both AMC+ subscription tiers will include AMC’s premium original series and franchises. As part of the AMC+ bundle, ad-supported subscribers will also have full access to streaming services Shudder, Sundance Now and IFC Films Unlimited as well as the AMC, BBC America, IFC and Sundance TV linear networks.