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Cineverse Adds Mary Ann Halford to Board of Directors

Cineverse Adds Mary Ann Halford to Board of Directors

Cineverse (formerly Cinedigm) Dec. 19 announced the appointment of media and entertainment strategist Mary Ann Halford to its board of directors. She replaces Peixin Xu, founder of investment company Bison Capital, who is retiring after serving six years on the board. Bison is majority owner of Cineverse.

Mary Ann Halford

Ashok Amritraj, chairman of Hyde Park Entertainment, also retired from the board, but will continue to work with Cineverse on development projects.

From 2021 until recently, Halford was a partner at Altman Solon, a telecommunications, media, and technology strategy consultancy focusing on the media industry. She also currently serves as managing partner at Beech Lane Media Advisors, a company Halford formed in 2017, which provides strategic and operating advisory services to companies in the global media and entertainment industries.

“Mary Ann brings valuable insights and experience in the areas of technology, content monetization, and distribution to our board as we continue to serve our partners and viewers into the future amid our industry’s rapidly changing dynamics,” Chris McGurk, chairman and CEO of Cineverse, said in a statement.

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