CNN Launching Branded SVOD Platform ‘CNN+’ March 29
March 11, 2022
CNN is finally entering the direct-to-consumer business.
The WarnerMedia news unit March 11 announced that its branded foray into subscription streaming video will debut on March 29 in the United States. CNN+ will be available at $5.99 monthly or $59.99 per year. Consumers that sign up within the first four weeks after March 29 directly with CNN+ will have access 50% off the monthly plan for life as long as they remain subscribers.
“March 29 will be an important day in the history of CNN and CNN+ will be a critical part of our future,” Andrew Morse, EVP, Chief Digital Officer and Head of CNN+, said in a statement. “I am so proud of the work our teams have done to ensure our world class journalism and storytelling comes to life on this new platform.”
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First announced last July, CNN+ aims to offer subscribers live, on-demand and interactive programming, including an interactive channel to engage with CNN’s journalism and storytelling.
“We’re excited for everyone to experience CNN+ and see what we’ve been working on,” said Alex MacCallum, CNN Worldwide Head of Product and General Manager for CNN+. “We have a really compelling content offering with CNN’s world class journalists and are confident in the product offered at this compelling price.”
CNN will have a single CNN app that will offer access to both CNN+ and TVE experiences, with navigation between the two. In the single CNN app, CNN+ users can explore a range of editorially-curated and personalized experiences that suit their interests. Pay-TV customers will still have the “TV Everywhere” experience, including access to CNN’s linear TV feeds of CNN, CNN International and HLN as well as a substantial on-demand offering, which will be available exclusively to pay-TV subs.
They need to include regular CNN content as well. Creating additional content just for CNN+ doesn’t make much sense to me. There’s already a glut of content as it is.