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Peacock Tops Tokyo Olympics Total Viewership in First 72 Hours of Paris Games
July 29, 2024
The 2024 Paris Summer Olympics are off to a strong start for NBCUniversal, including the Peacock subscription streaming platform.
While Team USA generated a Games-leading 12 medals through July 28, NBC Sports and Peacock generated more than twice the viewership compared with the COVID-impacted Tokyo Games in 2021.
More than 41.5 million people watched the Games coverage on Sunday (July 28) across NBC Sports, Peacock, USA Network, E! and CNBC, according to Nielsen and Adobe Analytics. That included 10.9 million viewers watching Team USA beat Serbia in men’s basketball, and 4.2 million people streaming the women’s soccer team win over Germany.
That followed 32.4 million viewers for Saturday coverage, and 28.9 million for Friday’s controversial Opening Ceremony, which was 60% larger than the Tokyo Opening Ceremony (17.9 million), and an 8% increase over the Rio Opening Ceremony (26.5 million).
The Opening Ceremony was the most-streamed ever (more than 2.5 million viewers) and ranks as the No. 1 entertainment event in Peacock history.
Paris Olympics streaming consumption across NBCUniversal platforms exceeded 1 billion minutes through Friday — six times greater than the Tokyo Olympics through the comparable time frame.
More than 4.5 billion minutes of Games coverage has been streamed on Peacock, which is more than the 4.48 billion minutes consumed on the streamer for the entire Tokyo Olympics — the first Games streamed from start to finish by NBC. Sunday’s daytime streaming coverage generated a reported 6 million minutes.
NBCU owns the U.S. media rights to the Olympic Games through 2032, which are scheduled to have the winter games in Milan Cortina (2026) and the French Alps (2030), and the summer games in Los Angeles (2028) and Brisbane (2032).
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