Plex to Enhance Its AVOD Services With Advanced HDR by Technicolor
January 8, 2025
Streaming media company Plex is teaming up with Advanced HDR by Technicolor to enhance the visual quality of its ad-supported video-on-demand (AVOD) services.
The integration of the Advanced HDR by Technicolor solution enables Plex to deliver superior brightness, contrast, and color accuracy, ensuring a premium viewing experience for its audience, according to.
“As more consumers see the upgraded viewing experience that HDR provides, the demand for HDR content grows. Consumers have come to expect streaming services and TV broadcasts to have the highest image quality possible,” said Rick Dumont, head of business development for HDR at Philips.
Plex features FAST channels, premium movie rentals, and Live TV channels available to stream in over 180-plus countries and 81 languages.
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