Zac Pinkham
Samba TV Appoints Zac Pinkham as SVP of International to Expand Market Share Across EMEA and APAC
March 27, 2025
Samba TV has named Zac Pinkham SVP of international, where he will oversee Samba’s EMEA and APAC business to help drive growth and expand market share.
Pinkham’s appointment comes on the heels of Samba’s acquisition of Semasio, a Hamburg, Germany-based data marketing company, to help expansion to more than 50 markets, including representation across Europe, MENA, APAC, and the Americas.
Pinkham, who previously served as GM at Semasio, brings extensive experience in digital advertising and media, having led international expansion strategies for major technology and advertising firms. His expertise in data-driven advertising and strategic partnerships will further position Samba TV at the forefront of the evolving media landscape, helping global brands and agencies leverage AI-powered insights to enhance omni-screen measurement, targeting, and engagement, according to Samba.
With an increasing number of brands and agencies seeking more precise audience insights that connect attention with in-market intent, Pinkham will focus on expanding Samba TV’s footprint and deepening partnerships across key global markets.
His leadership will play a pivotal role in integrating Semasio’s capabilities into Samba TV’s broader AI-powered suite of solutions, further enhancing advertisers’ ability to leverage privacy-safe approaches to reach audiences with contextual relevance across digital, mobile, and CTV platforms, according to Samba.
“Zac’s leadership and deep industry expertise make him the ideal person to drive our international strategy forward,” Ashwin Navin, co-founder/CEO of Samba, said in a statement. “As [we] accelerate our global expansion and deepens AI-powered targeting capabilities, Zac’s experience will be instrumental in reinforcing our commitment to equipping advertisers and media companies with the most comprehensive, privacy-first measurement solutions available.”
Samba is branching out with AI-powered media analytics solutions that enable advertisers, publishers, and agencies to optimize campaign performance and measure audience engagement across platforms.
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